Total Retail: From Cost Center to Profit Killer
March 31, 2026
| By
B. Wood
With major carriers implementing relentless annual rate increases and hidden surcharges, static shipping strategies are no longer sustainable.
In this guest article for Total Retail, Ship.com President and COO Kyle Henzel explains why published general rate increases (GRIs) only tell part of the story. He breaks down how proactive retailers are using AI-driven shipping intelligence and operational automation to transform fulfillment from a profit killer into a strategic, margin-defending advantage.
