Product Growth Stories: Replace PPC with Platform Partnerships
February 28, 2026
| By
B. Wood
Is it possible for a B2B SaaS company to scale without a heavy reliance on Google Ads? In this deep-dive episode of Product Growth Stories, we explore Ship.com's strategic shift from unpredictable PPC to repeatable acquisition channels.
The episode breaks down the "Acquisition Channel Evolution Framework" and how Ship.com leveraged platform partnerships (like Shopify and Walmart) to find pre-qualified customers right where they already work.
Listen to the full episode on Rapid Product Growth.
