February 29, 2024
|  By
B. Wood

Ship.com Founder Story: From Personal Experience to a Platform That Works

February 29, 2024
|  By
B. Wood

Ship.com is The Standard in Modern Shipping

Born from the Frontlines of Fulfillment

Most shipping software starts in a boardroom. Ours started in a family business.

Ship.com was founded by Joe DiSorbo, an entrepreneur shaped by real operational experience long before he wrote a line of code. He didn’t just identify a market opportunity, he lived the complexity that brands face every day.

A Foundation Built in Business

Joe's view of commerce started early. Raised by a self-made businesswoman, he watched his mom build companies from the ground up. 

School breaks were spent working inside an international direct sales company, where Joe rotated through departments: engineering, customer support, and later, post graduate, international operations. He even spent a summer working for his father, who ran the direct sales company’s entire shipping department. That experience tied it all together. He saw firsthand how complex and chaotic fulfillment could be, even for an established business with strong leadership. 

It was a front-row seat to the disconnect between systems, teams, and customer expectations.

In those roles, Joe saw just how often shipping created friction. Missed deliveries. Clunky tools. A constant scramble to keep promises made to customers. The challenge wasn’t ambition, it was execution.

And Joe took that personally

Global Experience 

After college, Joe took those lessons abroad. He led business initiatives and operations in Korea before embarking on his own in Silicon Valley and Singapore—three innovation hubs where he gained deep experience in software development, platform integration, and global commerce. These roles further exposed how fragmented and outdated shipping infrastructure was, especially when scaling across markets, tech stacks, and fulfillment strategies.

He saw the gap: a modern logistics solution that could serve both digital-first brands and the platforms that power them.

Lightbulb Moment in Mom’s Shipping Store

When his mother opened a local shipping store while he was in college, Joe spent a summer helping to optimize it. He saw the same problems he recognized from the corporate world—manual label entry, disconnected carrier accounts, and frustrated customers.

There wasn’t a tool that solved all of it. So he began to imagine one.

Ship.com was born not just from a desire to fix the system, but from understanding it deeply, from both sides of the counter.

Why Ship.com is Different

Today, Ship.com powers fast-moving brands and emerging platforms alike. Joe’s background in direct sales, international operations, global logistics, and API-driven platform development gives the company a rare perspective on what it takes to scale reliably across teams, tools, and borders.

It also influences how Ship.com shows up for customers:

  • We make onboarding easy because we know complexity stalls growth
  • We support real people with real help because we know sometimes it’s just better to speak with someone in person

We build modular APIs and intuitive dashboards because brands deserve control, whether they’re selling from home or across continents

Why This Story Matters

In a space crowded with platforms built by private equity and product managers, Ship.com was built by someone who knows the stakes. Joe understands that for many of our customers, shipping is not just logistics. It's reputation, revenue, and peace of mind.

Ship.com exists to eliminate the bottlenecks. To help good brands move faster. To bring clarity where there used to be chaos.

And most of all, to make sure no one lies awake at night worried about a shipment.

Shipping shouldn’t be a burden. Ship.com is how we change that—for good.

Ready to stop stressing over shipping?

Let Ship.com simplify your logistics and help your business move faster - with less chaos and more control.

👉 Try Ship.com today

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