August 26, 2024
|  By
B. Wood

Your Guide to International Shipping at Ship.com

August 26, 2024
|  By
B. Wood

Table of Contents:

1. Introduction

2. Why US Online Sellers Should Take the Leap and Go Global 

3. Actionable Steps for US Online Sellers

4. Conquering the Global Market

5. Targeting Customer Friendly Countries

6. Duties and Taxes

7. Handling Returns

8. Conclusion

1. Introduction 

The US e-commerce market is a giant, but have you considered the vast potential of selling your products worldwide? This guide delves into the exciting world of international shipping from the United States, equipping you with the knowledge and tools to unlock a global customer base. Ship.com, your partner in global logistics, is here to make the process smooth and efficient.

Discover the opportunities of the global market and actionable steps on how to get started. While it sounds like a big challenge, it's easier than you think. Ship.com outlines the key factors you need to consider for international shipping from the US, and how you can make the best decisions based on your business. Whether you have questions about selecting your target countries, duties and taxes, handling returns, or if you can even benefit from international shipping, this blog is for you.

2. Why US Online Sellers Should Take the Leap and Go Global 

The US e-commerce market is undeniably a giant, but have you considered the potential of selling your products to the entire world? Think beyond your borders and unlock a treasure trove of new customers with these compelling reasons to take your business global:

1. A Universe of Eager Shoppers: The US market is competitive, however, the global e-commerce market is projected to hit a staggering $7.9 trillion in 2027. That's a massive pool of potential customers waiting to discover your unique products!

2. Beyond Borders, Beyond Limits: Don't restrict yourself to a limited customer base. Globally, over 5 billion people use the internet, and a whopping 52% of them actively shop online across borders. Imagine the sales potential of reaching these online-savvy consumers!

3. Unearth Hidden Gems: Every market has its own trends and preferences. Going global allows you to tap into entirely new demographics with unique buying habits. You might discover a whole new audience that loves your products, giving your sales a significant boost.

4. Seasonality? What Seasonality? The beauty of the global market is its diversity. While US sales might dip during certain seasons, another part of the world could be experiencing peak buying times. By selling internationally, you can smooth out seasonal fluctuations and keep your sales engine running year-round.

5. The Power of "New": Sometimes, all a product needs is a fresh audience. Entering a new market can ignite renewed interest in your existing products. The "new" factor can generate excitement and lead to a surge in sales.

Ready to Take the Plunge?

Going global might seem daunting, but the potential rewards are undeniable. With careful planning and the right resources, you can navigate the exciting world of international e-commerce. Stay tuned for future blog posts where we'll delve into practical tips for US sellers to conquer the global market!

Overall, the statistics paint a clear picture: a vast and growing global online customer base is waiting to be reached by US online sellers (and Ship.com is here to make international shipping with discount shipping rates a breeze).

3. Actionable Steps for US Online Sellers

So, you're convinced that going global can be a game-changer for your US online business? Here are some actionable steps to get you started on capturing that overseas market:

1. Target Selection: Sharpen Your Aim

  • Research is King: Don't just jump in! Use resources like Google Trends, International Trade Administration data, and market research reports to identify countries with high internet penetration, a thriving e-commerce landscape, and a demand for your products.
  • Consider Language and Culture: Understanding the local language and cultural nuances is crucial. Will you need to translate your website? Are there specific colors or symbols that might have different meanings in your target market?

2. Localization: Speak Their Language

  • Embrace Translation: Invest in professional translation of your website, product descriptions, and marketing materials. This shows respect for the local culture and builds trust with potential customers.
  • Cultural Nuances Matter: Adapt your marketing messages and visuals to resonate with the target audience. Humor, for example, might not translate directly.

3. Payment Powerhouse: Be Ready for Different Preferences

  • Multiple Payment Options: Don't limit yourself to US payment methods. Integrate popular international options like PayPal, credit cards accepted globally, and even mobile wallets preferred in certain regions..

4. Shipping Savvy: Navigate the Logistics

  • Clear Shipping Costs and Policies: Be transparent about international shipping costs and estimated delivery times. Offer options for different speeds and costs to cater to various customer needs. 

5. Global Marketing Strategies: Spread the Word

  • Embrace Local Platforms: Advertise on social media platforms and search engines popular in your target markets. Partner with local influencers to reach a wider audience.
  • Content is King (Globally): Create informative and engaging content in the local language, tailored to the interests of your target audience.

6. Customer Care with a Global Touch

  • Extended Customer Service Hours: Consider offering customer support during times convenient for your international audience. Explore options like live chat or email support with faster response times.

Remember, going global is a journey, not a destination. Be prepared to adapt your strategies as you learn more about your target markets and their preferences. With dedication and these actionable steps, you can successfully capture a share of the vast international online market!

4. Conquering the Global Market

Expanding your horizons? Ship.com's international shipping can help you reach new customers worldwide from your US location! But where to start? Let's explore some of the easiest countries for US online sellers to navigate, minimizing hassles with international duties.

Top Targets for US Online Sellers:

Why These Countries?

  • Simplified Language and Regulations: Sharing a language streamlines marketing and reduces the need for major adjustments. Additionally, these countries often have similar customs regulations to the US, making compliance easier.
  • Favorable Duty Thresholds: Each country has a duty threshold, an amount below which customs duties are unlikely to apply. These thresholds are typically higher in Canada, the UK, and Australia, reducing potential costs for your customers.
  • Affordable Shipping Rates: Shipping costs can be surprisingly affordable, especially for smaller packages, thanks to services like USPS First-Class Package International Service.

Ship.com Makes International Selling Simple

Let Ship.com be your partner in global expansion! Our platform offers:

  • Simplified International Shipping: Get quotes, compare rates, and book shipments – all from our user-friendly platform. No need to navigate complex carrier websites.
  • Duty and Tax Estimation Tools: Get upfront estimates on potential duty and tax costs, so you can plan your pricing and customer communication effectively.
  • Customs Documentation Made Easy: Generate electronic customs forms directly through Ship.com, saving you time and ensuring accuracy.

Focus on Your Business, We'll Handle the Shipping

With Ship.com, you can:

  • Secure Competitive Rates: We leverage strong carrier relationships to get you the best possible rates for international shipping from the US.
  • Ensure Fast and Reliable Delivery: Get your products to customers quickly and efficiently with a variety of international shipping options.
  • Provide Real-time Tracking: Track your shipments every step of the way, offering peace of mind for you and your customers.

Ready to conquer new markets? Sign up for your free Ship.com trial today and experience the ease of international shipping!

Remember, this is just the beginning! Ship.com can help you expand to other international markets as your business grows.

5. Targeting Customer Friendly Countries

Take the Plunge (Northward!): Why Canada is Your Gateway to Global E-commerce from the US

Dreaming of expanding your online business beyond the US borders? International sales can be a goldmine, but the leap can seem daunting. Here's why Canada is the perfect first step to dip your toes in the global e-commerce market, and why Ship.com is your secret weapon for international shipping success:

Your Friendly Neighborhood Market:

  • Close to Home, Close to Heart: Canada's geographical proximity to the US translates to faster and cheaper shipping. No more worrying about long wait times or hefty international shipping fees.
  • A Language You (Probably) Understand: No need for a crash course in Mandarin or French! The shared language and cultural similarities between the US and Canada mean less localization work for your website and marketing materials.
  • English Dominance: While French is an official language in Canada, English enjoys widespread use across both countries. This eliminates the immediate need for a full website translation, potentially saving on initial costs.
  • Cultural Similarities: Canada and the US share some cultural aspects, but there are also subtle differences. Researching these nuances, like preferred humor or greetings, can help you tailor your marketing messages for better resonance.

A Thriving E-commerce Hub:

Effortless International Shipping with Ship.com:

  • Ship.com Makes Canada Easy: Forget the complexities of international shipping! Ship.com offers seamless solutions specifically designed for the US-Canada trade route. Get access to discounted shipping rates, hassle-free customs clearance, and real-time tracking.
  • Focus on What Matters: With Ship.com handling the logistics, you can focus on what you do best: running your online business and reaching new customers in Canada.

Ready to Take the First Splash?

Here are some initial steps to get your Canadian adventure rolling, powered by Ship.com:

  • Research, Research, Research: DivDive into Canadian e-commerce trends. See what products are popular, what platforms Canadians use for shopping, and any cultural nuances to consider..
  • Embrace "Eh": Consider offering French alongside English on your website, especially in Quebec. Even small gestures towards cultural inclusivity go a long way.
  • Ship.com: Your Canadian Shipping Partner: Sign up for a Ship.com account and explore their user-friendly platform. Get instant quotes, compare rates from top carriers, and streamline your Canadian shipping process.

Canada: Your Gateway to Global Success with Ship.com

By starting with Canada and leveraging Ship.com's expertise, you gain valuable experience in international e-commerce while minimizing risk. With a little planning and the right partner, the Great White North can be your springboard to a thriving global business. So, take a leap of faith (northward!), and watch your online empire flourish!

The Opportunity in Mexico: Conquering the Global Market

Many US online sellers might feel overwhelmed by the prospect of going global. But what if you could tap into a new market with geographical ease of access? Enter Mexico, your neighbor to the south! Expanding into Mexico allows you to test the waters of international sales with a smoother transition. Here's how to get started:

1. Why Mexico?

  • A Booming E-commerce Market: Mexico boasts a rapidly growing e-commerce sector, fueled by increasing internet penetration and a growing middle class. This translates to a vast audience eagerly seeking new products and shopping experiences.
  • Geographical Advantage: Sharing a land border with the US eliminates the complexities of international shipping often associated with overseas markets. This translates to potentially lower shipping costs and faster delivery times for your Mexican customers, leading to a more competitive edge and happier buyers.

2. Language Advantage:

  • Spanish Opportunity: For Mexico, consider offering Spanish translations for social media posts and key product pages and marketing materials. This caters to Spanish-speaking audiences and shows your commitment to the market.

3. Embrace the Cultural Nuances:

  • Regional Variations: Within Mexico, regional preferences might exist. Consider targeted marketing campaigns for specific areas.

4. Payment Powerhouse:

  • Popular Options: Integrate widely used payment methods like credit cards accepted globally and popular digital wallets. Researching preferred payment options specific to Mexico can further improve your conversion rates.

5. Shipping Savvy:

  • USPS & UPS Carriers: The United States Postal Service (USPS) and UPS offer affordable shipping options to Mexico from the US. Ship.com will provide you details on shipping rates for both carriers.
  • Customs Considerations: Familiarize yourself with customs regulations for Mexico. Providing clear information about potential duties or taxes upfront can improve customer experience.

By taking these steps, you can establish a strong foundation for selling online in Canada and Mexico from your US location. This springboard experience will equip you with valuable knowledge and confidence as you explore expanding further into the vast global market.

Next Steps

The journey of going global requires flexibility and continuous learning. By starting with Mexico, you can gain valuable knowledge and confidence, creating a strong foundation for further international expansion to other Spanish speaking countries and more. With dedication and the actionable steps outlined, your US online business can thrive in the global market, unlocking new levels of success and customer reach. Happy global selling!

6. Duties & Taxes: What US Small Business Sellers Need to Know

Expanding internationally unlocks a world of new customers, but understanding duties, taxes, and customs requirements is essential for success. This section will help you navigate international shipping from the US with confidence, avoid costly mistakes, and keep your customers happy.

Understanding Who Pays What: The DDU Reality

When you ship internationally from the US, most shipments go out as DDU (Delivery Duty Unpaid). This means your customer is responsible for paying any duties, taxes, and fees when the package arrives in their country. While you're not paying these costs, you ARE responsible for providing accurate customs documentation.

Here's what typically happens with DDU shipping:

  1. Your customer orders from your website and pays for the product and US-to-international shipping
  2. The package arrives in their country and goes through customs
  3. Their local customs authority assesses duties and taxes based on the declared value and product type
  4. The carrier (or postal service) contacts your customer to collect payment before final delivery
  5. Your customer pays these fees to receive their package

The Problem: Many customers don't realize they'll owe additional fees and either refuse the package or contact you upset about "hidden charges." This is why clear communication is essential.

Best Practice for Your Website and Order Confirmations:

"International orders may be subject to import duties, taxes, and customs brokerage fees determined by your destination country's customs authority. These charges are the buyer's responsibility and are not included in our product or shipping prices. Fees vary by country and product type."

The Hidden Cost: Brokerage Fees

Here's what catches most new international sellers by surprise: carriers charge brokerage fees for clearing your package through customs, and these fees are separate from duties and taxes.

  • UPS, FedEx, and DHL charge brokerage fees ranging from $15-$50+ depending on the destination
  • These fees are for the carrier acting as a customs broker on behalf of your customer
  • USPS typically has the lowest additional fees because packages are handed to the local postal service
  • Customers pay these fees (in DDU shipping), and they often don't expect them

Why This Matters: A customer ordering a $50 item might receive a bill for $30 in duties, taxes, and brokerage fees. If they weren't warned, they may refuse the package or leave negative reviews.

Ship.com Tip: For small business shipping parcels to consumers, USPS often provides the best customer experience due to lower fees and familiar local postal delivery.

De Minimis Thresholds: When Your Customers Don't Pay Duties

Every country has a "de minimis" threshold—the value below which they don't charge duties (though other taxes may still apply). Understanding these thresholds helps you set realistic customer expectations.

Canada (de minimis: CA$80 / approximately US$60):

  • Shipments valued under CA$80 typically avoid duties
  • However, GST/HST (5-15% depending on province) may still apply to all shipments
  • Very accessible market for US small businesses
  • USPS delivers to Canada Post for familiar customer experience
  • Ship.com offers USPS Commercial Pricing for better rates

United Kingdom (threshold: £135 / approximately US$170):

  • Higher threshold benefits small businesses shipping consumer goods
  • All goods now require customs declarations (post-Brexit)
  • VAT applies to all shipments
  • Straightforward customs process overall

Australia (threshold: AUD$1,000 / approximately US$650):

  • Excellent threshold for small businesses—most consumer parcels avoid duties
  • However, GST (10%) applies to all goods regardless of value
  • Popular market with strong e-commerce adoption

Mexico (low thresholds: ~$50-$117 USD depending on tax type):

  • Most consumer orders will incur fees
  • Essential to set customer expectations upfront
  • Consider this in your pricing strategy for Mexican customers

Important 2025 Update: The US de minimis threshold is $800 for goods entering the US. However, this exemption has been eliminated for all goods originating from China due to recent tariff changes. If you source products from China or dropship internationally, research current regulations carefully.

HS Tariff Codes: Required for Every International Shipment from the US

Every international package from the US must include an HS (Harmonized System) tariff code for each item. These codes tell customs authorities exactly what's in your package so they can assess the correct duties.

What You Need to Know:

  • HS codes are 6 to 10-digit classification numbers used worldwide
  • When you create an international shipping label in Ship.com, you'll be prompted to enter the HS code for each product
  • Ship.com provides a search tool, and you can also use the US Census Bureau's Schedule B Search Engine
  • Once you find the right code for a product, save it for future use

Critical Requirement Starting September 1, 2025: All international postal shipments from the US must include a valid 6-digit HS code. Shipments with vague descriptions like "gift," "accessories," or "clothing" will be rejected or significantly delayed.

How to Find Your HS Code:

  1. Use Ship.com's built-in search when creating your label
  2. Visit the US Census Bureau's Schedule B website: https://uscensus.prod.3ceonline.com/
  3. Be specific: Instead of "shoes," search for "women's leather athletic shoes"
  4. Save the code in your product catalog for consistency

Good vs. Bad Product Descriptions:

Bad Good
"Clothing" "Women's cotton yoga leggings, size medium"
"Gift" "Stainless steel insulated water bottle, 20oz"
"Beauty products" "Natural lavender essential oil, 0.5oz glass bottle"
"Accessories" "Men's genuine leather belt, brown, 34-inch waist"
"Cookware" "Non-stick aluminum frying pan, 10-inch diameter"

Required Customs Documentation: Your Checklist

Ship.com automatically generates customs forms for all international shipments from the US, but the accuracy of the information is your responsibility. Customs authorities can delay, return, or even destroy packages with incomplete or inaccurate documentation.

What Ship.com Needs to Generate Your Customs Form:

Complete Sender Information

  • Your full business name (no abbreviations)
  • Complete street address
  • Phone number and email address

Complete Recipient Information

  • Customer's full name (no abbreviations)
  • Complete street address in destination country
  • Customer's phone number and email

Accurate Product Information

  • Specific description of each item (see examples above)
  • Actual value your customer paid (per item)
  • Quantity of each item
  • Total package weight
  • Country where each item was manufactured

HS Tariff Code

  • Required for each distinct product type
  • Must be accurate to avoid delays

Important: Never misrepresent values on customs forms. Understating the value is illegal and can result in package seizure, fines, or your customer facing penalties. If you're concerned about theft, purchase shipping insurance instead of lying about the value.

Real-World Cost Example: What Your Customer Actually Pays

Let's say you're shipping a product from the US to Canada to illustrate the total customer experience.

Your US Business Charges:

  • Product: $100 USD
  • USPS Priority Mail International shipping: $25 USD
  • Total customer pays you: $125 USD

What Your Canadian Customer Might Pay Upon Delivery:

  • Duties (varies by product type): $0-$15 CAD (many items under CA$80 are duty-free)
  • GST/HST (5-15% depending on province): ~$8-$19 CAD
  • Canada Post handling fee: ~$10 CAD
  • Total additional fees: $18-$44 CAD

Final Customer Cost: $143-$169 CAD (approximately $105-$125 USD equivalent)

This example shows why transparent communication is critical. Your customer thought they were paying $125 USD total, but depending on provincial taxes and duties, they might pay an additional $20-45 at delivery.

Small Business Strategies for International Success

Strategy #1: Choose USPS for Most Consumer Parcels

  • Lowest overall cost structure for packages under 4 lbs
  • Typically lower brokerage/handling fees for your customers
  • Delivered by local postal service (familiar to international customers)
  • Ship.com offers discounted USPS Commercial Pricing
  • Best customer experience for B2C shipments

Strategy #2: Be Transparent About Potential Costs

  • Add an "International Shipping" section to your FAQ page
  • Include customs information in order confirmation emails
  • Consider creating a simple calculator or chart showing typical duty ranges by country
  • Make it easy to find BEFORE customers complete checkout

Strategy #3: Price Strategically for International Markets

  • Research typical duty rates for your product category in target markets
  • Consider building a small buffer into international product pricing
  • Offer "delivered duty paid" pricing for premium customers (you pay the duties upfront)
  • Be competitive while protecting your margins

Strategy #4: Create a Clear International Returns Policy

  • State that customers are responsible for return shipping costs on international orders
  • Recommend customers use tracked and insured services for returns
  • Consider offering store credit instead of refunds to offset return shipping costs
  • Provide a dedicated return address for international shipments

Strategy #5: Save Time with Product Setup

  • Create a master spreadsheet with HS codes for all your products
  • Include country of origin and accurate product descriptions
  • This information can often be imported into Ship.com for faster label creation
  • Consistency prevents errors and speeds up your shipping process

How Ship.com Simplifies International Shipping from the US

Automatic Customs Form Generation

Ship.com creates the required customs documentation electronically for every international shipment. No separate paperwork, no manual forms to fill out—everything prints together with your shipping label.

Built-in HS Code Search

You don't need to be a customs expert. When creating an international label, Ship.com prompts you to enter HS codes and provides search tools to help you find the right classification.

Duty & Tax Estimates

Get upfront estimates of potential duties and taxes for your destination country. While only customs authorities can make final determinations, these estimates help you communicate realistic costs to customers and avoid surprises.

Pre-filled Sender Information

Your business details save automatically in Ship.com, so you're not re-entering the same information for every international shipment.

Discounted USPS Commercial Pricing

Access better rates than retail USPS prices for international shipping, helping you stay competitive while offering affordable shipping to your customers.

Label + Customs Form in One

For most destinations, your shipping label and customs declaration print together as a single document. Simply attach it to your package and you're ready to ship.

Consolidated Shipping Options

Compare rates across USPS, UPS, FedEx, and DHL in one place to find the best service and price for each international shipment.

Your International Shipping Compliance Checklist

Before you start shipping internationally from the US, complete these essential steps:

  • Find and document HS codes for all your products
  • Add an international shipping policy page to your website explaining potential duties and taxes
  • Update your order confirmation email template to include customs fee information for international orders
  • Set up product information in Ship.com with accurate descriptions and country of origin
  • Create a return policy specific to international orders
  • Test Ship.com's customs form generation with a sample order to each target country
  • Save your HS codes and product descriptions in a master file for consistency
  • Research typical duty rates for your products in your top 3 target countries
  • Set up customer service responses for common international shipping questions

Focus on Selling: Ship.com Handles the Complex Documentation

International shipping doesn't have to be complicated. While you're responsible for accurate information, Ship.com automates the paperwork, generates compliant customs forms, and helps you access affordable shipping rates.

You're not responsible for paying your customers' duties and taxes (in standard DDU shipping), but you ARE responsible for:

  • Accurate customs documentation
  • Clear communication with customers about potential fees
  • Proper product classification with HS codes
  • Honest declaration of values

Ship.com empowers you to expand globally with confidence, giving you the tools to handle customs requirements professionally while you focus on growing your business and serving customers worldwide.

Ready to unlock international markets? Sign up for your free Ship.com account today and start shipping globally with ease.

7. Handling Returns

Simplest International Return Policy for Online Sellers Using Ship.com

Focus on Customer Clarity:

While Ship.com doesn't offer return label purchase for international shipments, you can still create a customer-friendly return policy. Here's a simple approach:

1. Define Return Window:

  • Set a clear timeframe (e.g., 30 days) for customers to initiate a return request for international orders.

2. Customer Responsibility for Return Shipping:

  • Clearly state that customers are responsible for return shipping costs on international orders.

3. Return Address:

  • Provide a dedicated return address for international shipments.

4. Recommended Shipping Method:

  • Suggest a tracked and insured shipping method for customer returns (e.g., USPS Registered Mail International, UPS Worldwide Expedited). This protects both you and the customer.

5. Processing Upon Return:

  • Briefly explain how you'll handle returns upon receiving them (e.g., inspection, refund/replacement timeframe).

Here's an example policy:

International Returns:
We accept returns on unworn/unopened merchandise within 30 days of delivery for international orders. Customers are responsible for return shipping costs. Please use a tracked and insured service for your return. Once we receive and inspect the returned item, we will process your refund/replacement within [number] business days.

Additional Tips:

  • Clearly display your return policy on your website and include it in your order confirmation emails.
  • Consider offering a store credit instead of a full refund for international returns to offset some costs.

Remember:

This is a basic framework. You can customize it based on your business needs and risk tolerance.

Conquering International Returns: A Guide for Online Clothing Sellers with Clear Return Policies

Expanding your business internationally is exciting! However, navigating international shipping and in particular returns from overseas buyers requires a well-defined policy, especially when dealing with size discrepancies. Here's how to ensure a smooth experience for everyone:

Setting Clear Expectations: Your Return Policy is Your Roadmap

  • Be upfront: Clearly outline your return policy on your website. Here's what to include:
    • Do you accept returns from international buyers
    • What is your return window (e.g., 30 days)?
    • Who pays for return shipping? This is crucial to avoid surprises for your customers.
  • Consider offering a dedicated return page: This online webpage simplifies the process by providing clear instructions and return label printing options (customer-purchased).

Communication is Key: Keep Your Customers Informed

  • Clear instructions: Outline the return process step-by-step, including any necessary documentation and customs forms. This minimizes confusion.
  • Multiple languages: Consider translating your return policy and instructions into the most common languages of your target markets. It shows customer care and reduces frustration.

Building a Customer-Centric Approach for Clothing

  • Transparency builds trust: Be upfront about your return policy and who shoulders return shipping costs. This avoids customer dissatisfaction.
  • Offer clear return options: Providing a dedicated return page on your website streamlines the process for international buyers.
  • Embrace clear sizing charts: Include detailed sizing charts with garment measurements in centimeters (cm) and inches (in). This helps international customers choose the right size and minimizes returns due to size discrepancies. Consider including photos of models wearing the clothing in various sizes for better visualization.

Remember: Ultimately, when using Ship.com,  the responsibility ultimately lies with the customer to arrange and pay for the return shipment.

By crafting a clear and well-communicated return policy, along with detailed sizing information, you can effectively manage international returns for clothing and maintain happy customers across the globe.

Ready to take your clothing business global? Start by establishing a customer-centric return policy and clear sizing charts!

8. Conclusion

Embarking on an international shipping journey from the US can be exciting yet daunting. By understanding the global market, carefully selecting target countries, and leveraging the right tools and resources, US online sellers can successfully expand their reach and increase sales.

Ship.com is committed to being your partner in this exciting venture, providing the support and solutions needed to navigate the complexities of international shipping from the United States. Remember, with careful planning, strategic execution, and a focus on customer satisfaction, you can turn the global market into your next big opportunity.

Are you ready to take the leap? Ship.com is here to help you every step of the way.

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