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Pro Tips Straight from the Source: How a Direct Selling Influencer Rapidly Grew Her Business

How a Direct Selling Influencer Rapidly Grew Her Business

Scaling your business is no walk in the park. There are many different tactics you’ll come across that say they’ll grow your business in no time. But, the reality is that it does take time, consistency and patience to reach those business growth goals. If you’re a direct seller on a mission to scale up, you’re in the right place!

Today we’re going to share 3 pro tips to spark sales growth straight from a direct selling influencer. Meet Instagram Influencer Cortney Clegg. She grew her Instagram account to 13.2k followers and rapidly reached the top levels in sales. Before we dive into the 3 pro tips you need to know, we want to give some background on what should be the foundation of direct sellers: social media.

Social media is a powerful tool – from sales to brand awareness, social media can work for your business with the right strategy in place. Thinking about your current social media strategy – does it include a goal and tactics centered on sales? No matter your social platform of choice, a social media strategy works hand in hand with your sales strategy to achieve unimaginable growth through a unique and captivating approach to social media.

Let’s break it down:

Social Media Strategy – Your identified goals to achieve on social media and tactics to get you there. These goals are accompanied by specific checkpoints that allow you to evaluate your success and whether or not your tactics are working.

Sales Strategy –– Your sales strategy is the plan you’ve crafted to sell your product or service to qualified buyers through different actions. This strategy is a set of decisions, actions, and goals that drives revenue for your business. This is a guide that encompasses clear objectives on sales processes, product positioning, and competitive analyses. In other words, without a detailed, attainable sales strategy, there’s a low probability of success.

How they work together –– While you may view your social media strategy as a completely separate entity from your sales strategy, they need to somehow intertwine. With that being said, it’s not necessary for your social media strategy to only focus on selling products, while your only sales tactic shouldn’t be via social media. But, when you leverage the power of social media to boost sales, there is a huge amount of potential growth waiting for you. 

Now, that you have a revised social media strategy, let’s jump into 3 pro tips that will help you boost sales and grow your business. 

After starting an Instagram account to spread the word about her passion as a Wellness Advocate, Direct Seller and Instagram Influencer Cortney Clegg quickly found that her initial tactics weren’t moving the needle as much as she needed. So she stopped, re-evaluated, and implemented a social media strategy that grew her account to 13.5k and helped her reach Diamond status at her company in just 2 and half years. That’s right – social media (among other things) propelled Cortney to achieve a status that normally takes people 5-7 years. 

The secret sauce to social media selling? Connection.

Here are 3 pro tips on how to leverage the power of social media to boost your sales. 
Connect with Your Followers

After the few years we’ve had with the COVID-19 pandemic, the switch to work from home life and limited social interaction, people are simply craving connection, and they’re turning to social media to fill that gap. But, when there are only photos and videos accompanied by captions, there’s still a core piece of connection missing. This is why live streaming has become so popular. People can fulfill that need for connection through something as simple as logging onto Instagram or Facebook. As someone trying to grow their business and platform, it’s important to integrate live selling into your social media strategy. 

Live selling allows you to connect 1:1 with followers and customers around the world. You can have a conversation, answer questions and build a bond with an audience interested in the work that you do. If you’re on the fence about live selling, take the leap and integrate it into your social media mix. This led to great success for Cortney and goes far beyond selling more products. It aids in building your brand and community.

Believe in Your Products

If you don’t authentically believe in the products you’re selling, you can’t expect your customers to either. Ensure that the products or services you’re promoting have impacted your life in some way and can also benefit your potential customers’ lives. For Cortney, when she got into the essential oil game, it wasn’t initially to sell the products. It benefited her and her family’s day-to-day lives when her children were constantly sick and her husband was suffering from joint pain. The realization of how beneficial these products were for her family opened the door for her to share this success with friends, family and social media followers who were also in search of wellness. 

Find the Social Media Platform that Works for Your Audience

If you think finding success in social selling means having an active profile on every social platform out there, chances are you’re overwhelmed on where to even start. The reality is, you don’t need to be active on all platforms. Instead, identify the platform that your target audience is active on, and start there. You would much rather have a large, reliable following on one platform than sparse followers across 3 or 4 different social media platforms. Social media is constantly changing, and it can be tempting to feel as though you have to perfect every new trend, or else you won’t continue to get traction. 

Experiment

There’s no harm in trying the new trends and gauging whether or not they will be successful for you. But, don’t lose sleep if your audience doesn’t respond well. Keep your focus on connecting with your followers in the way that works best for them.

Between a clear social strategy, live selling and new social media tactics, direct sellers are sure to see an increase in sales and business growth! If you’re interested in learning more about live selling, we invite you to join our Ship.com Live Stream Selling Group. And, if you’re ready to try live selling for yourself, check out our ShipLive platform