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How to Turn Fear into Sales and Grow Your Business Faster

“When you train your mind for courage everything is easier. My business grew 10x after leukemia struck me because I learned to use fear as fuel and courage in my decision-making. Don’t wait for a life-threatening disease to choose courage,” Fear Guru Patrick Sweeney, Author of Fear is Fuel.

I remember a time in Kindergarten when my teacher had me stand in front of the class and point to the shapes on a flip chart to identify them. I had a hard time distinguishing between a triangle and a rectangle. I am pretty sure that to this day, my fear of speaking in front of others stems from that experience of not being prepared to answer a question in front of the entire class. Over time, I’ve learned to prepare and embrace my fear of speaking in front of others through preparation and by just doing it.  

Since meeting Fear Guru Patrick Sweeney I’ve learned that Fear is a positive for change so I have become mindful of fear as a catalyst for growth. It’s actually invigorating to put yourself in positions with an element of fear.  So I do the things I’m afraid of like zip-lining over heights, diving into huge waves and ocean swimming, and riding my bike in high winds.  These daily efforts at scaring myself, spill over into other areas of my life in a positive way.

As we enter this exciting arena of Livestream selling, I am guessing there are many of you who have fears to overcome. I encourage you to embrace your fear by using it as a channel to drive growth in your life and your business.  So to help you out, I’ve compiled some thoughts, comments, and resources to help you understand you are not alone when it comes to fear of live streaming.  

People don’t expect a Livestream or you to be perfect.  Video watching is an authentic experience precisely because live broadcasts can have hiccups. 

The good news is that you can delete a live or make it private if you don’t like it. Save them though so you can look back and see how much you’ve improved.

Showcase your personality and skills.  Livestreams give you that chance to showcase your character and personality, especially when handling hiccups during a live event. If you make a mistake, keep going. People are rooting for you and will appreciate seeing how you handle yourself. 

Ultimately you will build better connections, generate more comments, and even more sales!

Now, you know Going Live will help you but you may still have some hangups. Here are 5 common hangups. 

First, What do I Talk About?

Aside from your product, what else can you talk about? Here are 6 ideas:

  1. Behind the Scenes – share something your followers would like to see; behind the scenes of your business or your product or your life
  2. Special Events – share events you are attending with your audience
  3. Live Training – getting asked the same questions about your products? Share the answers live with your audience and walk them through the answer
  4. Employee/Customer spotlights – Shine some light on whoever supports you most in your business (customers, distributors, family members, friends). They will be thrilled and most likely share with friends and family
  5. Q&A Session – Ask your clients their most significant questions and answer them live! Get those questions in advance and/or during a live event.
  6. Unboxing – Do a live unboxing on a new product you have to sell or are about to launch

Second, I’m Not Ready to Do Video

The majority of people who Livestream have no experience in video production. They just start. You will get better in time. Trust that practice over time will make you look like a pro in no time. 

Third, Nobody showed up for my Live Broadcast, Now What?

So what. Keep going live. Work out the bugs and get comfortable going live. Once you like what you see, you can share those live events as recordings. Also, check the Ship.com Facebook Group for resources and content ideas to promote your live events and get those “butts in seats.”

Fourth, Tech Troubles & Troubleshooting

Tech troubles will happen. Keep going and communicate after the Live with comments/posts.  However, make sure you do have:

  • High-speed wifi
  • Good camera/video
  • Quality microphone
  • Dedicated space to go live that is quiet 
  • Good lighting 

Fifth, Hitting the “Go Live” Button

The more you do it, the easier and more fun it will become. Think of your audience as your friends to help you remain comfortable. 

Know that fear may always be present but it’s there to help you not hinder you. 

Fear is what propels us to try new things and helps us grow. So Go Live today and Grow yourself and your business. 

If you are looking for support ongoing live, then join the Ship.com Sellers Facebook group. By signing up for the group, you will be entered to win $500 as part of the Ship.com April Promotion. And if you Go Live on Facebook through Ship.com in April you stand a chance to win $1000.  More details on the promotion in the group. 

Happy Selling and Shipping!

Becky Wood


P.S. For some extra joy in your day, download the Ship.com app today to get fun, easy notifications on your shipments. Seriously, this tracking is fun!