Here’s how you can use referral marketing on social media channels to grow live stream audiences and bring more buyers to your broadcasts.
Listen up! There’s a powerful tactic for growing your live stream selling audience that you MUST know. And, you are probably familiar with this approach –– you just haven’t applied it to your digital growth!
Live stream selling and shopping are absolutely dominating the eCommerce space. And, SO many businesses are growing their brands and increasing their profits through eCommerce on social media. Live selling broadcasts allow business owners to communicate with potential customers whenever they want, with no geographic limitations. This is truly a method that is pioneering sales as you know it! Did you know that live videos have been shown to hold users’ attention 10-20 times longer than pre-recorded, on-demand content?
That’s right! Livestreams are the way of the future. But –– in order to make live broadcasts a valuable part of your sales plan, you need to transfer your loyal and dedicated audience to your online selling platform. Here’s where the secret weapon comes in. Many members of the Ship.com community who’ve struggled to grow live stream audiences have applied the tried and true methods of referral marketing to their live stream selling strategy. And guess what –– they found success!
According to Wikipedia, referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends, and contacts to become new customers.
Referral marketing and social media go hand-in-hand. Why? Because it’s a virtual network connecting people from across the world with similar interests. So, when you have one follower who loves your products, chances are they have about 200 friends that share those similar interests just waiting to be introduced to your brand virtually. The beauty of using referral marketing to grow live stream audiences via social media is that it can happen passively –– like through a post share or a tagged comment –– and it allows you to gain access to potential customers with just the click of a button!
If you’re new to live stream selling and need a few tips to get you started on the path to increasing your followers, you’re in luck.
5 Ways to Make Referral Marketing Your Secret Weapon
- Identify the right social media channels.
Yes, this may seem like a no-brainer. But, there’s a very strategic plan behind successful referral marketing on social media. And it all starts with the channel. All major social channels have live-streaming capabilities (Instagram, Facebook, TikTok, YouTube, Twitter) but your chances at effectively receiving referrals lie in whether or not you’re on the same platform as your target demographic.
If you’re looking for insight on which core demographics occupy each social media platform, check this out. Don’t waste time creating a referral marketing strategy tailored to a platform that only a small percent of your target audience uses. Do your due diligence and be confident in the platforms you use!
- Make your content shareable.
This is the driving force behind referrals on social media. Why? Because with shareable content, you’re increasing your brand’s impressions while other people are sharing your content. The effort you have to put into making content shareable is so minimal that if you aren’t already doing it, START TODAY!
This looks like adding a call-to-action on your Instagram post directing your followers to share the content with their friends and family via Instagram stories. Or, on Facebook, by posting relevant, engaging content that your audience will then put in front of their friends with a simple click of the “Share” button. Pro Tip: Make sure your sharing settings are turned on! When you make sharing content simple and easy for your audience, they’re more likely to engage.
- Establish exclusivity.
Everyone wants to be a part of something exclusive. That’s why VIP groups have the status they do –– people want to be the first to know the inside scoop and have access to things others do not. This same logic applies to the members of your group. And, when you form a group of “VIP members” who refer other friends to your brand, it’s a win-win. You already have a group of brand loyalists that engage in referral marketing on your behalf. But –– have they worked to connect with potential customers on social?
A key part of having a VIP group that successfully executes referral marketing is to provide them with assets that make it easy for them to do so. This includes message templates, branded imagery for social posts, and customized messaging that’s personal (because no one feels valued with cookie-cutter communications).
- Recognize your top referrers.
Once your referral marketing is in full swing on social media and you’re watching your audience grow, the last thing you want is to lose that momentum. The best way to avoid a plateau? Reward your top referrers on social media! It’s no secret that people LOVE to be recognized for a job well done. In this case, being transparent and authentic in your communication directly to your top referrers and about your top referrers will go a long way.
Express your appreciation for their hard work and commitment –– this could look like a weekly shout-out for the referrer of the week, being gifted with a $20 gift card to their favorite restaurant or coffee shop, or taking home freebies from your store! When you set this consistent communication and recognition in place, it will motivate other referrers and help grow live stream audiences.
- Incorporate Incentives.
When working on your plan to use referrals as a key tactic to grow your live-selling audience, remember incentives. It’s simple –– people like free stuff. And, to get that free stuff, people will go out of their way to sign up for an email list or attend a Livestream. An important aspect to note is you not only need incentives for your referrers who are spending time communicating with potential customers but also to entice potential customers to take action.
Let’s think for a moment –– what sounds more appealing? A person reaching out to tell you about a brand they think you’d love and when the next Livestream event is, OR someone reaching out to tell you about a new brand and their upcoming Livestream where the first 10 new viewers receive a 50 percent off coupon. The answer is clear –– the latter is the message you want to receive. A great way to automate your incentive is to use a customer loyalty program like the Ship.com set-it and forget-it rewards program, that allows you to assign points for purchases and automatically track customer progress.
If you’re working day-in and day-out to boost your viewership, but haven’t quite found success, don’t get discouraged! These things come with time. Just remember to focus on cultivating an online community that’s passionate about your products and serves as valuable brand loyalists. Then, begin incorporating these referral marketing tactics and watch your viewership blossom.
- Select the best social media platform
- Make content shareable
- Establish exclusivity
- Recognize top referrers
- Incorporate incentives
The Ship.com team wishes you the best as you continue on your live selling journey! If you loved learning about referrals as the secret weapon to growing your viewership, check out the NEW Live Selling Platform coming soon!
Take your live selling game to the next level, be sure to download your FREE guide to live-selling, and get started today!